Brand design for OOO and AAPI movement social campaign
CLIENT: Out Of Office
SERVICES: Marketing Design, Animation, Brand Identity, Logo Design
As part of the #stopAAPIhate movement, a design group founded by former international students working in US started a social campaign under the name OUTOFOFFICE. We developed OOO’s brand identity and led the visual direction of the campaign. The campaign raised more than 3k USD which they donated to struggling Asian-owned businesses and victims of anti-Asian violence.
OOO’s core color palette is built with the three primary hues—blue, red, and yellow—which form the basis of all colors. This selection represents universality, inclusivity, and the interconnectedness of diverse communities.
To ensure the message is not only seen but actively engaged with, we applied the design across everyday touchpoints. Instagram stickers serve as digital tools for social advocacy, allowing users to organically spread awareness. Infographics distill complex issues into digestible visuals, making key information accessible and shareable. Merchandise, such as apparel and accessories, transforms advocacy into a physical and wearable statement, enabling individuals to express solidarity in their daily lives.
